Rating Rationale
November 20, 2023 | Mumbai
Elin Electronics Limited
Ratings reaffirmed at 'CRISIL A/Stable/CRISIL A1'
 
Rating Action
Total Bank Loan Facilities RatedRs.134 Crore
Long Term RatingCRISIL A/Stable (Reaffirmed)
Short Term RatingCRISIL A1 (Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has reaffirmed its ‘CRISIL A/Stable/CRISIL A1’ ratings on the bank loan facilities of Elin Electronics Ltd (EEL; part of the Elin group).

 

The group completed its IPO of Rs 175.0 crore in fiscal 2023, the proceeds of which have been utilised to repay term debt of ~Rs 60.0 crore and meet capital expenditure (capex) of ~Rs 1.0 crore in the first half of fiscal 2024. Rest of the funds are invested in fixed deposits to meet annual capex of ~Rs 20-25 crore and other regular business requirements.

 

The ratings continue to reflect the established market position of the Elin group and its healthy financial risk profile. These strengths are partially offset by weak operating profitability and flat operating income.

Analytical Approach

CRISIL Ratings has combined the business and financial risk profiles of EEL and its wholly owned subsidiary, Elin Appliances Pvt Ltd (EAPL). This is because both these companies, together referred to as the Elin group, have strong business and financial linkages.

 

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description

Strengths:

  • Established market position: The group enjoys estabilished market position in electronics industry, which has not only helped the company develop healthy business relations with top industry giants like Philips, Bajaj, Havells among many others, but has also helped company diversify its product mix into manufacturing of lights, motors, small appliances and fans. Going ahead with new agreement with Philips for manufacturing of trimers and new assembly line setup for manufacturing of BLDC motors and chimneys along with manufacturing of heated hair brush and sterilizers, oil filled radiators and OTG among many others which gives revenue visibility over medium term. The business risk profile continues to remain supportive of estabilished market position of the group.

 

  • Healthy financial risk profile: The financial risk profile of the company has been healthy as reflected in healthy capital structure witnessed by gearing of 0.16 times as on March 31, 2023, which demonstrates sufficient headroom to take additional debt to meet up with business requirements. Going ahead as the company has repaid the entire term debt obligations and has no plans to take any additional debt over medium term, capital structure is further expected to improve and remain healthy over medium term. The debt protection metrices of company has been comfortable as reflected in healthy interest cover and NCAAD of more than 5 times and 0.4 times respectively as on March 31, 2023. With no major debt funded capital expenditure proposed to be undertaken, the same is further expected to improve and remain comfortable over medium term.

Weaknesses:

  • Weak operating profitability: Operating margin declined to ~4% in the first half of fiscal 2024 from 7-8% margins being made by company till FY23 on account of weak demand for small appliances where the absorption of fixed overheads has remained low. Also the company has setup additional assembly lines for manufacture of trimers, BLDC motors and sterilizers during the aforesaid period which are currently under gestation period and therefore the fixed cost absorption from new assembly lines is also low. With stability of new setup assembly lines and demand for motors and chimney coming from Bosch and Usha, the fixed cost absorption is expected to improve thereby leading to revival of operating margins. Timely revival of historic operating margins in range of 7-8% and sustenance therewith shall remain a key rating sensitivity factor.

 

  • Flat operating income: Sluggish demand from original equipment manufacturers for LED (light-emitting diodes) lights and small appliances has led to a stagnant operating income in the two fiscals through 2023. Turnover fell ~17% in the first half of fiscal 2024 to ~Rs 570 crore compared with the same period previous fiscal, due to volumetric degrowth. Operating income is expected to improve over the medium term on the back of the new agreements with Philips to manufacture trimers, BLDC motors, sterilisers and chimney motors. Timely and sustained improvement in turnover would remain monitorable.

Liquidity: Strong

EEL has adequate liquidity driven by expected net cash accruals in range of Rs 35-70 crores along with cash and cash equivalents expected to be in range of Rs 80-100 crores over medium term. EEL also has access to fund based limits of ~Rs 66 crores , which have been utilised to a tune of ~40% on average basis for last 12 months through Sep2023. The company has utilised IPO proceeds to retire the entire term debt obligations. Going ahead, with no term, loans proposed to be undertaken, the company has no term debt obligations to repay. CRISIL Ratings expects internal accruals, cash & cash equivalents and unutilized bank lines to be sufficient to meet its repayment obligations as well as incremental working capital requirements.

Outlook: Stable

The operating income and margin of the Elin group will continue to benefit over the medium term from new products and customers.

Rating sensitivity factors

Upward factors:

  • Sustained improvement in improvement in operating income supported by volumetric growth along with sustenance of operating margins in range of 7-8% leading to higher than expected net cash accruals.
  • Sustenance of healthy capital structure and strong liquidity profile.

 Downward factors:

  • Decline in operating income or operating margins below 5% on sustained basis leading to lower than expected net cash accruals.
  • Significant debt-funded capital expenditure impacting the financial risk profile of the company.

About the Group

Incorporated in 1982, EEL is a part of the Sethia group run by Sethia family, which had 57.4% shareholding in the company as on December 31, 2022. EEL began operations by manufacturing electric motors and diversified into making tape recorders. It currently manufactures universal motors, electrical appliances, LEDs, sheet metals and mouldings, among others. The company has a facility each in Ghaziabad, Uttar Pradesh; Baddi, Himachal Pradesh; and Goa. It is listed on the Bombay Stock Exchange and the National Stock Exchange.

 

EAPL was incorporated in August 2002 and manufactures small kitchen appliances (mixer grinders, juicer mixer grinder, bar blenders, electric iron, toasters), personal care products (hair straightener and dryer), lighting fixtures and modular switches at its facility in Baddi.

Key financial indicators

Particulars

Unit

2023

2022

Revenue

Rs crore

1075.4

1093.7

Profit after tax (PAT)

Rs crore

18.3

39.2

PAT margin

%

1.7

3.5

Adjusted debt/adjusted networth

Times

0.16

0.34

Interest coverage

Times

5.13

6.24

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instruments

ISIN Name of the instrument Date of
Allotment
Coupon
Rate (%)
Maturity
Date
Issue size
(Rs.Crore)
Complexity
Level
Rating assigned
with outlook
NA Cash Credit NA NA NA 66 NA CRISIL A/Stable
NA Letter of credit & Bank Guarantee NA NA NA 10 NA CRISIL A1
NA Proposed Long Term Bank Loan Facility NA NA NA 58 NA CRISIL A/Stable

Annexure - List of entities consolidated

Name of the company Extent of consolidation Rationale for consolidation
Elin Electronics Ltd Full Strong operating and financial linkages
Elin Appliances Pvt Ltd Full Strong operating and financial linkages
Annexure - Rating History for last 3 Years
  Current 2023 (History) 2022  2021  2020  Start of 2020
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 124.0 CRISIL A/Stable 28-02-23 CRISIL A/Stable 16-11-22 CRISIL A/Stable 05-10-21 CRISIL A/Stable   -- --
Non-Fund Based Facilities ST 10.0 CRISIL A1 28-02-23 CRISIL A1 16-11-22 CRISIL A1 05-10-21 CRISIL A1   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 16 HSBC Bank Plc CRISIL A/Stable
Cash Credit 20 Citi Bank CRISIL A/Stable
Cash Credit 20 HDFC Bank Limited CRISIL A/Stable
Cash Credit 10 ICICI Bank Limited CRISIL A/Stable
Letter of credit & Bank Guarantee 10 HDFC Bank Limited CRISIL A1
Proposed Long Term Bank Loan Facility 58 Not Applicable CRISIL A/Stable
Criteria Details
Links to related criteria
CRISILs Bank Loan Ratings
The Rating Process
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
CRISILs Approach to Financial Ratios
CRISILs Criteria for Consolidation
CRISILs Criteria for rating short term debt

Media Relations
Analytical Contacts
Customer Service Helpdesk

Aveek Datta
Media Relations
CRISIL Limited
M: +91 99204 93912
B: +91 22 3342 3000
AVEEK.DATTA@crisil.com

Prakruti Jani
Media Relations
CRISIL Limited
M: +91 98678 68976
B: +91 22 3342 3000
PRAKRUTI.JANI@crisil.com

Rutuja Gaikwad 
Media Relations
CRISIL Limited
B: +91 22 3342 3000
Rutuja.Gaikwad@ext-crisil.com


Nitin Kansal
Director
CRISIL Ratings Limited
D:+91 124 672 2154
nitin.kansal@crisil.com


Gaurav Arora
Associate Director
CRISIL Ratings Limited
B:+91 124 672 2000
gaurav.arora@crisil.com


Akshay Goel
Manager
CRISIL Ratings Limited
B:+91 124 672 2000
Akshay.Goel@crisil.com
Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 1301

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com


 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper/magazine/agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to CRISIL Ratings. However, CRISIL Ratings alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites and portals.


About CRISIL Ratings Limited (A subsidiary of CRISIL Limited, an S&P Global Company)

CRISIL Ratings pioneered the concept of credit rating in India in 1987. With a tradition of independence, analytical rigour and innovation, we set the standards in the credit rating business. We rate the entire range of debt instruments, such as bank loans, certificates of deposit, commercial paper, non-convertible/convertible/partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 33,000 large and mid-scale corporates and financial institutions. We have also instituted several innovations in India in the rating business, including ratings for municipal bonds, partially guaranteed instruments and infrastructure investment trusts (InvITs).
 
CRISIL Ratings Limited ('CRISIL Ratings') is a wholly-owned subsidiary of CRISIL Limited ('CRISIL'). CRISIL Ratings Limited is registered in India as a credit rating agency with the Securities and Exchange Board of India ("SEBI").
 
For more information, visit www.crisilratings.com 

 



About CRISIL Limited

CRISIL is a leading, agile and innovative global analytics company driven by its mission of making markets function better. 

It is India’s foremost provider of ratings, data, research, analytics and solutions with a strong track record of growth, culture of innovation, and global footprint.

It has delivered independent opinions, actionable insights, and efficient solutions to over 100,000 customers through businesses that operate from India, the US, the UK, Argentina, Poland, China, Hong Kong and Singapore.

It is majority owned by S&P Global Inc, a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.

For more information, visit www.crisil.com

Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK


CRISIL PRIVACY NOTICE
 
CRISIL respects your privacy. We may use your contact information, such as your name, address and email id to fulfil your request and service your account and to provide you with additional information from CRISIL. For further information on CRISIL's privacy policy please visit www.crisil.com.



DISCLAIMER

This disclaimer is part of and applies to each credit rating report and/or credit rating rationale ('report') that is provided by CRISIL Ratings Limited ('CRISIL Ratings'). To avoid doubt, the term 'report' includes the information, ratings and other content forming part of the report. The report is intended for the jurisdiction of India only. This report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the report is to be construed as CRISIL Ratings providing or intending to provide any services in jurisdictions where CRISIL Ratings does not have the necessary licenses and/or registration to carry out its business activities referred to above. Access or use of this report does not create a client relationship between CRISIL Ratings and the user.

We are not aware that any user intends to rely on the report or of the manner in which a user intends to use the report. In preparing our report we have not taken into consideration the objectives or particular needs of any particular user. It is made abundantly clear that the report is not intended to and does not constitute an investment advice. The report is not an offer to sell or an offer to purchase or subscribe for any investment in any securities, instruments, facilities or solicitation of any kind to enter into any deal or transaction with the entity to which the report pertains. The report should not be the sole or primary basis for any investment decision within the meaning of any law or regulation (including the laws and regulations applicable in the US).

Ratings from CRISIL Ratings are statements of opinion as of the date they are expressed and not statements of fact or recommendations to purchase, hold or sell any securities/instruments or to make any investment decisions. Any opinions expressed here are in good faith, are subject to change without notice, and are only current as of the stated date of their issue. CRISIL Ratings assumes no obligation to update its opinions following publication in any form or format although CRISIL Ratings may disseminate its opinions and analysis. The rating contained in the report is not a substitute for the skill, judgment and experience of the user, its management, employees, advisors and/or clients when making investment or other business decisions. The recipients of the report should rely on their own judgment and take their own professional advice before acting on the report in any way. CRISIL Ratings or its associates may have other commercial transactions with the entity to which the report pertains.

Neither CRISIL Ratings nor its affiliates, third-party providers, as well as their directors, officers, shareholders, employees or agents (collectively, 'CRISIL Ratings Parties') guarantee the accuracy, completeness or adequacy of the report, and no CRISIL Ratings Party shall have any liability for any errors, omissions or interruptions therein, regardless of the cause, or for the results obtained from the use of any part of the report. EACH CRISIL RATINGS PARTY DISCLAIMS ANY AND ALL EXPRESS OR IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, SUITABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE. In no event shall any CRISIL Ratings Party be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the report even if advised of the possibility of such damages.

CRISIL Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors. Public ratings and analysis by CRISIL Ratings, as are required to be disclosed under the regulations of the Securities and Exchange Board of India (and other applicable regulations, if any), are made available on its website, www.crisilratings.com (free of charge). Reports with more detail and additional information may be available for subscription at a fee - more details about ratings by CRISIL Ratings are available here: www.crisilratings.com.

CRISIL Ratings and its affiliates do not act as a fiduciary. While CRISIL Ratings has obtained information from sources it believes to be reliable, CRISIL Ratings does not perform an audit and undertakes no duty of due diligence or independent verification of any information it receives and/or relies on in its reports. CRISIL Ratings has established policies and procedures to maintain the confidentiality of certain non-public information received in connection with each analytical process. CRISIL Ratings has in place a ratings code of conduct and policies for managing conflict of interest. For details please refer to:
https://www.crisil.com/en/home/our-businesses/ratings/regulatory-disclosures/highlighted-policies.html.

Rating criteria by CRISIL Ratings are generally available without charge to the public on the CRISIL Ratings public website, www.crisilratings.com. For latest rating information on any instrument of any company rated by CRISIL Ratings, you may contact the CRISIL Ratings desk at crisilratingdesk@crisil.com, or at (0091) 1800 267 1301.

This report should not be reproduced or redistributed to any other person or in any form without prior written consent from CRISIL Ratings.

All rights reserved @ CRISIL Ratings Limited. CRISIL Ratings is a wholly owned subsidiary of CRISIL Limited.

 

 

CRISIL Ratings uses the prefix 'PP-MLD' for the ratings of principal-protected market-linked debentures (PPMLD) with effect from November 1, 2011, to comply with the SEBI circular, "Guidelines for Issue and Listing of Structured Products/Market Linked Debentures". The revision in rating symbols for PPMLDs should not be construed as a change in the rating of the subject instrument. For details on CRISIL Ratings' use of 'PP-MLD' please refer to the notes to Rating scale for Debt Instruments and Structured Finance Instruments at the following link: https://www.crisil.com/en/home/our-businesses/ratings/credit-ratings-scale.html